Menu
Surface Book pre-orders sell out on Microsoft's site

Surface Book pre-orders sell out on Microsoft's site

It's a good sign for Microsoft's new laptop

People who want to buy Microsoft's new Surface Book laptop-tablet hybrid will have to look somewhere other than the company's online retail store, for the moment.

The online Microsoft Store isn't letting people pre-order the new device. Instead it asks that they leave their email address so they can be notified when it's next available.

Fortunately for Microsoft, this means that there's healthy demand for the machines. It's a positive sign that the Surface Book, which marks Microsoft's entry into the laptop market, has clearly piqued users' interest. It's more validation of Microsoft's strategy of building its own PCs after it avoided the market for much of the company's history. 

The Surface Book was announced last week during a Microsoft press event in New York. It offers a high-resolution touchscreen and a keyboard that's joined to the screen with a special hinge. That hinge lets people disconnect the upper part of the laptop and use it as a tablet. Users can also purchase more expensive models that come with a dedicated graphics processing unit to handle more graphics-intensive workloads. 

People who want to order the device online can still get it from Microsoft's retail partners, including Amazon, Best Buy and Fry's Electronics, so it's not completely unavailable for purchase ahead of its expected Oct. 29 launch date. It's not clear when the Microsoft Store will get more in stock or if they're still available for pre-order from the company's physical retail locations.

Meanwhile, Microsoft fans and observers should remember the cautionary tale of the first Microsoft Band. Even though it was sold out due to "overwhelming demand," it doesn't seem to have set the fitness wearable world on fire. Still, selling out of pre-orders is a good first step, and very reminiscent of products from Apple, which appears to be a useful inspiration for the company's strategy of building its own hardware devices. 


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments