Menu
​How Microsoft is bridging the smartphone/laptop divide with Windows 10

​How Microsoft is bridging the smartphone/laptop divide with Windows 10

Windows 10 will become the new enterprise standard for PCs and laptops, potentially realising Microsoft's mobile vision.

Amidst great media interest and industry flurry, Microsoft launched a number of new Windows 10 devices to the market last week, built around its standout Surface hardware range.

Including the eagerly anticipated Surface Book, Surface Pro 4 and a number of new Lumia smartphones, Microsoft’s big release has been met with positivity from all sides of the industry.

But with the dust now settled, and while the hardware is certainly attractive, that wasn’t enough to peak the interest of Tim Sheedy, Research Analyst, Forrester Research, nor that of his clients.

“What is interesting, however, is the introduction of the Microsoft Display Dock and Continuum for phones,” Sheedy qualifies.

“This new technology allows users to connect their smartphone to a screen, keyboard, and mouse and use the smartphone on a large screen - running universal Windows apps designed for the PC and phone.

“Suddenly the power of Windows 10 as a universal operating system can be realised.”

While not a complete PC experience, Sheedy believes it will be “enough” for a lot of users within business.

“Most firms have employees that only require casual PC access (think site staff in construction firms, store management in retail, traveling sales staff, factory floor management teams etc),” he adds.

“At present we spend more than we need to in order to serve these employees - often providing a dedicated PC or laptop for them - along with their smartphone.”

In a world where universal Windows apps are readily available, Sheedy believes many or all of these users could be given a smartphone and a Display Dock to use with a screen on-site or at home - helping businesses save money and direct this spending perhaps to rewriting internal applications as universal Windows apps.

“Even a communal screen and dock would be enough in some workplaces,” he believes.

However, Sheedy believes this is all a pipe dream if Microsoft cannot get the traction it needs with Windows 10 to convince developers to write apps for the platform.

For Sheedy, app availability is still a significant factor in device choice.

“If your bank, local restaurants, entertainment, fitness, smartwatch, and other apps are not available for your employees Windows 10 devices they will still carry a second phone or tablet - relegating the Windows 10 phone to “my second phone for work”,” he claims.

“With a number of developers working on universal Windows apps, there is certainly some momentum at the moment to suggest Microsoft will become a third force in the mobile device landscape.

“But don’t let the numbers distract you - Microsoft boasts of 110 million Windows 10 devices - but many of these devices are desktops, laptops, and tablets - which are all “second screens” - the smartphone is the first screen and this is the battle that Microsoft needs to win - or at least compete on an even footing.”

Going forward, Forrester believes that Windows 10 will indeed become the new enterprise standard for PCs and laptops, which offers a chance that this mobile vision will become reality down the line.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudmobileMicrosoftsmartphonelaptopPCForrester ResearchTabletSurfaceLumiaWindows 10Surface BookSurface Pro 4

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments