Menu
​“Aggressive channel pricing” impacts server sales, not Windows Server 2003 EOS hype

​“Aggressive channel pricing” impacts server sales, not Windows Server 2003 EOS hype

“To the surprise of most, a continued demand-based spike in unit shipment growth just didn’t happen the way people anticipated."

Sales leading up to and then immediately following the July 14, 2015 end-of-support deadline for Windows Server 2003 grew by 6.6 per cent year-on-year in the B2B channel, according to recently released data from The NPD Group’s Distributor Track and Reseller Tracking Services.

However, this increase appears to have been driven more by fairly significant average selling prices declines from June through August than the hype surrounding the end-of-support deadline.

To that end, there was a 6.2 per cent drop from June in ASP for servers during July and August.

“To the surprise of most, a continued demand-based spike in unit shipment growth - as a result of the hype of the Windows Server 2003 end-of-support deadline - just didn’t happen the way people anticipated,” says Michael Diamond, Director, Industry Analysis, Commercial Technology, The NPD Group.

“In fact, it appears that much of the sales volume in July and August was spurred by aggressive pricing in the channel.

“There are a number of factors that have coalesced to account for these less-than-projected results, including a switch by many firms to alternative systems.

“Some firms have moved to cloud computing, and others have opted to virtualise their infrastructures, leaving thousands of servers in a ‘comatose’ state.

“Still others are outsourcing more and more of their server-based operations, further segmenting the marketplace.”


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags NPD ResearchsecurityCloudwindows server 2003Data Centreserver

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments