Menu
​“Aggressive channel pricing” impacts server sales, not Windows Server 2003 EOS hype

​“Aggressive channel pricing” impacts server sales, not Windows Server 2003 EOS hype

“To the surprise of most, a continued demand-based spike in unit shipment growth just didn’t happen the way people anticipated."

Sales leading up to and then immediately following the July 14, 2015 end-of-support deadline for Windows Server 2003 grew by 6.6 per cent year-on-year in the B2B channel, according to recently released data from The NPD Group’s Distributor Track and Reseller Tracking Services.

However, this increase appears to have been driven more by fairly significant average selling prices declines from June through August than the hype surrounding the end-of-support deadline.

To that end, there was a 6.2 per cent drop from June in ASP for servers during July and August.

“To the surprise of most, a continued demand-based spike in unit shipment growth - as a result of the hype of the Windows Server 2003 end-of-support deadline - just didn’t happen the way people anticipated,” says Michael Diamond, Director, Industry Analysis, Commercial Technology, The NPD Group.

“In fact, it appears that much of the sales volume in July and August was spurred by aggressive pricing in the channel.

“There are a number of factors that have coalesced to account for these less-than-projected results, including a switch by many firms to alternative systems.

“Some firms have moved to cloud computing, and others have opted to virtualise their infrastructures, leaving thousands of servers in a ‘comatose’ state.

“Still others are outsourcing more and more of their server-based operations, further segmenting the marketplace.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Cloudserverwindows server 2003NPD Research

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments