Menu
Google names ex-Hyundai exec head of its self-driving car operations

Google names ex-Hyundai exec head of its self-driving car operations

John Krafcik will join Google in late September to help develop the company's autonomous automobiles

Google has appointed John Krafcik, a former Hyundai exec and more recently president of auto sales website Truecar, to run its self-driving car operations.

Google self driving car Martyn Williams

A Google self-driving navigates streets near the company's headquarters in Mountain View, California

The move is a significant one as it signals that Google wants to move its self-driving cars out of the lab, through the production line and onto the sales lot. Its recent pronouncements have suggested no timeline for such a move.

Krafcik has decades of automotive industry experience, having worked in product development at Ford Motor Co. and Hyundai Motor America before rising to the role of president and CEO of Hyundai's U.S. operations in 2008, where he focused on increasing sales.

He left Hyundai in April 2014 to become president of Truecar, which crowdsources auto prices to help buyers find the best deals.

But Krafcik began his automotive career as a researcher at MIT, where he published groundbreaking research on auto production lines that lead to the coining of the term "lean manufacturing."

His manufacturing insight could be of interest to Google as it decides whether to build self-driving cars itself, or work with existing manufacturers to get them on the road.

Krafcik confirmed his appointment via Twitter. "I'm joining the Google Self-Driving Car project in late September," he wrote. "This is a great opportunity to help Google develop the enormous potential of self-driving cars. I can’t wait to get started."

For now, the project will remain part of the Google X research division. The company doesn't have near-term plans to turn it into a stand-alone company under its new Alphabet umbrella structure, it told Fortune magazine.

The former leader of Google's self-driving car project, Chris Urmson, will stay on to lead technical development, it said.

Urmson gained his doctorate at Carnegie Mellon University with a thesis on off-road autonomous navigation. He later became an adjunct professor at CMU's robotics institute, from where a number of researchers have recently jumped ship to help ride-hailing service Uber Technologies develop its own self-driving vehicles.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Google

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments