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​Will the enterprise mobility management software market quadruple in four years?

​Will the enterprise mobility management software market quadruple in four years?

The global enterprise mobility management (EMM) software market will grow nearly fourfold by 2019, according to Ovum’s latest market size and forecast report.

The global enterprise mobility management (EMM) software market will grow nearly fourfold by 2019, according to Ovum’s latest market size and forecast report.

“While security concerns around bring your own device (BYOD) have so far driven this still-immature market, the opportunity for mobile enterprise apps to transform business processes is transforming this relatively niche market into a widely adopted, mainstream IT proposition,” says Richard Absalom, Principal Analyst, Ovum.

Absalom believes the report highlights the fact that EMM software is still a relatively niche part of the overall IT stack.

However, mobility has an impact on every kind of business and as such EMM software is playing an increasingly important role in managing and securing apps and devices of all kinds.

For Absalom, this trend is an indication of why the market is set to grow at a significant CAGR of 29.5 percent, from a base of US$2.7 billion in 2014 to just under US$10 billion by 2019.

“As enterprise mobility management strategies mature, enterprise IT departments think less in terms of basic device management and security and more about how usage of these mobile devices can transform business processes,” Absalom adds.

“This inevitably drives them toward mobile app adoption.”

Absalom says mobile device management (MDM) has been the primary building block for EMM solutions: of the seven technology components that Ovum defines as comprising the EMM market, MDM generated the most revenues in 2014 by some margin and will continue to do so until 2016.

However, MDM as a category is commoditising and EMM vendors are turning instead to mobile app management (MAM) and mobile app development platforms (MADPs) to provide added value to customers and drive their own growth.

Absalom believes it is these two segments that will be the primary drivers of growth in the EMM software market over the next four years.

“The continued high rates of BYOD behaviour in these regions is changing the way that people work, and businesses looking to manage that behaviour are increasingly turning to EMM software,” Absalom adds.

“The APAC market is set to grow at a CAGR of over 50 percent and account for 19 percent of the overall market by 2019.”


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