Menu
VMworld 2015: Microsoft and VMware cozy up, forgoing past rivalry

VMworld 2015: Microsoft and VMware cozy up, forgoing past rivalry

The companies have worked together on a new device management initiative

Microsoft's new, more collaborative approach to the computing industry was on display at VMware's annual conference in San Francisco Tuesday, when executives from both companies shared the stage to talk about new device management features in Windows 10.

As VMware Executive Vice President Sanjay Poonen explained, VMware and Microsoft, historically fierce rivals, have been working together more closely under the leadership of Satya Nadella. That work has now borne fruit in the form of Project A2, a new service that brings together VMware's AirWatch device management service and its App Volumes application delivery technology. Using Project A2, Windows 10 users can log in to their corporate account, get their device set up for use with a company's resources and then get all the applications they need provided straight from IT.

Project A2 is made possible by new tools in Windows 10 that make it easier for IT professionals to provision devices and ensure that they comply with company policy. Microsoft makes use of that with its own device management services, but has also made them available to companies like VMware.

The appearance of Microsoft Corporate Vice President Jim Alkove at VMworld is a significant move that Poonen didn't let go unnoticed. He told the crowd that people backstage at the conference had compared the appearance to Mikhail Gorbachev and Ronald Reagan working together.

"I think you're the tall Reagan, and I'm the Indian version of Gorbachev," Poonen joked.

Microsoft is singing a very different tune from the position it took last year. During VMworld 2014, Corporate Vice President Brad Anderson took to his blog to discuss everything he thought VMware got wrong with AirWatch and why people should use Microsoft's management tools. (He hasn't yet published anything relating to VMworld this year.)

The charm offensive from Alkove is part of Microsoft's push to get businesses to adopt Windows 10. The company said last week that 1.5 million devices are already running the enterprise edition of its new operating system, and the company said that it plans to have 1 billion devices running Windows 10 within 3 years. Getting businesses to bring their deployments into the next generation is key for the company's ambitions.

It's also another sign of how the Redmond-based tech giant, under Nadella, is playing nicer with companies that it would have treated more harshly in the past. Microsoft has also doubled down on building out its services for non-Windows platforms, and is working better with companies like Salesforce.com that compete with it.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags AirWatchMicrosoftWindows 10softwareVMwarevirtualisation

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments