Menu
Google to freeze some Adobe Flash content on Sept. 1

Google to freeze some Adobe Flash content on Sept. 1

Prominent content will still autoplay, but less important items won't in order to improve battery life

Google will stop some Flash content from automatically playing starting Sept. 1, a move it decided on earlier this year to improve browser performance.

Flash, made by Adobe Systems, is still widely used for multimedia content, but security and performance issues have prompted calls to move away from it.

In June, Google said it planned to pause Flash content that wasn’t central to a Web page but allow other content such as videos to autoplay. Flash, it said, can drain a user’s laptop battery faster.

There are also security implications that Google didn’t mention. Vulnerabilities in Flash are one of the most common ways that malware ends up on computers.

While Adobe in recent years has taken steps to improve Flash's security with speedier updates and code reviews, it still is a widely used attack vector.

The change will take effect from Sept. 1 for its Chrome browsers, Google said. Users will have the option to play the content, but they will need to adjust the browser’s settings to automatically play content requiring a Flash plugin.

chrome Screenshot/Google
Google will pause some Flash content from autoplaying on Sept. 1, but users can elect to run it by changing a setting in the Chrome browser.

Google already converts Flash-based advertising content to HTML5, which allows certain types of videos to be played natively in Web browsers without additional software plugins.

The company encouraged those uploading ads to its Display Network to ensure that their ads can be converted to HTML5.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments