Menu
Amazon said to scale down Fire smartphone team

Amazon said to scale down Fire smartphone team

The company has reportedly laid off dozens of engineers who worked on the product

Amazon has reportedly laid off dozens of engineers who worked on its slow-selling Fire smartphone in recent weeks, according to a news report.

The layoffs come from Amazon's Lab126 hardware development center in Silicon Valley, the Wall Street Journal reported. The number of layoffs was not available, and Amazon.com representatives did not return a message seeking more information.

According to the Journal's article, Amazon has also reorganized Lab126, as well as scaled back and killed some other projects in the division, which was founded in 2004 and has developed a variety of consumer devices, including the Kindle family of e-readers, the Fire tablets and the Echo voice-activated speaker.  

The Fire phone, launched in July 2014, met with a tepid consumer response. The company began slashing the price of the phone that Fall, and despite continued and aggressive price cuts the product never gained traction in the market.

One reviewer called the Fire phone a "weird device."


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments