Menu
2-in-1 devices gaining market traction as tablet sales decline

2-in-1 devices gaining market traction as tablet sales decline

“We estimate that over 40 different vendors shipped 2-in-1 products in the second quarter of 2015, which is up from just 14 vendors two years ago.'

Tablet shipments, inclusive of 2-in-1 devices, are expected to decline -8.0 percent in 2015, representing a notable slowdown from IDC's previous forecast of -3.8 percent.

According to new IDC findings, shipments are now expected to reach 212 million with the vast majority being pure slate tablets.

The overall trajectory of the tablet market has not changed significantly over the past year and a half, but the 2-in-1 segment, also referred to as detachables, is starting to gain traction.

While the 2-in-1 form factor is not new, OEMs are getting more serious about this market and as a result IDC expects the 2-in-1 segment to grow 86.5 percent year over year in 2015 with 14.7 million units shipped.

Although this volume is far below that of the more affordable slate tablet segment, IDC believes these devices appeal to an audience seeking an alternative to pure tablets with smaller screens.

“In the past, the biggest challenges with 2-in-1 devices were high price points, less than appealing designs, and, quite frankly, lack of demand for Windows 8, which was the OS most devices were running,” says Ryan Reith, Program Director, IDC's Worldwide Quarterly Mobile Phone Tracker.

“With more OEMs offering devices in this segment, prices have started to come down significantly.

“We estimate that over 40 different vendors shipped 2-in-1 products in the second quarter of 2015, which is up from just 14 vendors two years ago.

“With the launch of Windows 10, the introduction of more Android-based products, and the possibility that Apple will unveil a larger, screen-detachable iPad, this is the space to watch.”

The commercial market has been very reluctant to migrate toward tablets, and IDC believes this is largely due to an unclear value proposition.

The 2-in-1 segment should find opportunities within the commercial market, but IT buyers have been slow to move toward mobile devices beyond smartphones and do not yet see tablets or 2-in-1's as a true PC replacement.

“Commercial segments will play a crucial role in the future of 2-in-1’s,” adds Jean Philippe Bouchard, Research Director, Tablets, IDC.

“It will take some time but we expect that once IT departments are done evaluating Windows 10 and the awaited iPad Pro, they will start migrating some their portable PC and tablet installed base towards 2-in-1's, which will accelerate the adoption of the form factor.

“So far, this category has been the led by Microsoft with its Surface product line. But with the arrival of the iPad Pro, the launch of Windows 10, which is better suited for the 2-in-1 form factor, and the introduction of Intel's Skylake silicon, we expect a flurry of new devices to launch between now and December 2015.”

IDC expects the average selling price (ASP) of slate tablets to drop below US$300 given the number of low-cost Android models still widely available.

The ASP is being driven down by the abundance of smaller devices (7-8" screen size) that are largely whitebox (or unknown OEMs) and created to meet growing demand from markets outside China and India, such as the Middle East & Africa.

Despite this trend, IDC expects the share of larger screen (>10") tablets and 2-in-1's will grow from 18.6 percent in 2014 to 39.5 percent in 2019, fuelled by the impact of phablets and a growing commercial appetite for productivity solutions.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags MicrosoftIDCTabletSurface Pro 3

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments