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Enterprise targeted as Dell unveils new line of business solutions

Enterprise targeted as Dell unveils new line of business solutions

"We’ve created a new operating model that is centred around flexibility."

Dell today introduced Data centre Scalable Solutions (DSS), a new line of business within Dell’s Enterprise Solutions organisation designed to meet the specific needs of web tech, telecommunications service providers, hosting companies, oil and gas, and research organisations.

These businesses often have high-volume technology needs and supply chain requirements in order to deliver business innovation.

With a new operating model, Dell claims it can now provide this set of customers with the technology they need, purposefully designed to their specifications.

“Dell Data centre Scalable Solutions is a prime example of how Dell, as a private company, is able to be more nimble, make faster decisions and - most importantly - drive innovation on behalf of its customers,” says Ashley Gorakhpurwalla, vice president and general manager, Server Solutions, Dell.

“While others in the IT industry have been focused on marketing hype or reducing capex costs only, we’ve created a new operating model that is centred around flexibility.

“DSS is about understanding customers’ goals and enabling them to achieve those objectives by giving them purpose-built solutions that are designed when and how they want it.”

Gorakhpurwalla says that Dell was a pioneer in the hyperscale market segment nearly eight years ago when it created Data Centre Solutions (DCS) to design and build solutions tailored for massive-scale data centre environments.

For Gorakhpurwalla, DCS continues to serve the hyperscale market with fully custom and tailored solutions.

Today, there’s a growing market of businesses just below the hyperscale space in size that are increasingly expressing similar needs in how they buy and build datacenter capabilities.

Gorakhpurwalla says this segment is growing three times faster than the traditional x86 server market and represents a US$6 billion total addressable market.

Matt Eastwood, senior vice president, IDC believes Dell addresses this segment of web tech, hosting companies, telecommunications service providers, oil and gas, and research organisations differently from others in the IT industry.

With a new operating model that leverages the high quality and stability of Dell’s enterprise and DCS portfolio, along with its global support and supply chain capabilities, Eastwood says Dell DSS is able to design optimised solutions to meet customers’ precise needs.

“Dell was the first major server vendor that recognised the unique requirements of the hyperscale market when it introduced DCS in 2007,” he adds.

“They are now taking the best practices and learnings from their DCS business and addressing the distinct needs of the space just below the top tier hyperscalers.

“As a private company, Dell continues to make long-term strategic customer centric investments and they are proving their new operating model is dynamic, thoughtful and unique in the industry.”


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