Menu
Samsung goes after iPhone users with Galaxy test drive promo

Samsung goes after iPhone users with Galaxy test drive promo

The company is doing its best to take advantage of its head start before new iPhones arrive

Samsung Electronics is letting iPhone owners in the U.S. test its latest Galaxy smartphones for 30 days for US$1, as it hopes to make a dent in Apple's dominance of the high end of the market.

The promotion lets iPhone owners choose between the Galaxy Note 5, Galaxy S6 edge or the Galaxy S6 edge+ without any obligations with their existing carrier. After the month is up, they can simply return it. Or, if the phone feels right, go ahead and upgrade, Samsung said.

In general, Android has been losing ground to Apple in the high-end segment of the smartphone market since the iPhone 6 and iPhone 6 Plus where launched last year.

To give the Galaxy Note 5 and the Galaxy S6 edge+ some more breathing room before new iPhones arrive, the company launched the devices earlier than its predecessors. With the so-called Ultimate Test Drive promo, the company is now trying to build some more momentum.

Even if the two newcomers and the Galaxy S6 edge are great products, it's hard to imagine that the promo will have a meaningful impact on sales. Especially since Apple is expected to present new iPhones in less than three weeks.

For now, it seems the test drive will only be available in the U.S. Samsung in the U.K. and Germany didn't immediately reply to questions whether the promo would be rolled out in Europe, as well.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments