Menu
Samsung goes after iPhone users with Galaxy test drive promo

Samsung goes after iPhone users with Galaxy test drive promo

The company is doing its best to take advantage of its head start before new iPhones arrive

Samsung Electronics is letting iPhone owners in the U.S. test its latest Galaxy smartphones for 30 days for US$1, as it hopes to make a dent in Apple's dominance of the high end of the market.

The promotion lets iPhone owners choose between the Galaxy Note 5, Galaxy S6 edge or the Galaxy S6 edge+ without any obligations with their existing carrier. After the month is up, they can simply return it. Or, if the phone feels right, go ahead and upgrade, Samsung said.

In general, Android has been losing ground to Apple in the high-end segment of the smartphone market since the iPhone 6 and iPhone 6 Plus where launched last year.

To give the Galaxy Note 5 and the Galaxy S6 edge+ some more breathing room before new iPhones arrive, the company launched the devices earlier than its predecessors. With the so-called Ultimate Test Drive promo, the company is now trying to build some more momentum.

Even if the two newcomers and the Galaxy S6 edge are great products, it's hard to imagine that the promo will have a meaningful impact on sales. Especially since Apple is expected to present new iPhones in less than three weeks.

For now, it seems the test drive will only be available in the U.S. Samsung in the U.K. and Germany didn't immediately reply to questions whether the promo would be rolled out in Europe, as well.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments