Menu
Samsung goes after iPhone users with Galaxy test drive promo

Samsung goes after iPhone users with Galaxy test drive promo

The company is doing its best to take advantage of its head start before new iPhones arrive

Samsung Electronics is letting iPhone owners in the U.S. test its latest Galaxy smartphones for 30 days for US$1, as it hopes to make a dent in Apple's dominance of the high end of the market.

The promotion lets iPhone owners choose between the Galaxy Note 5, Galaxy S6 edge or the Galaxy S6 edge+ without any obligations with their existing carrier. After the month is up, they can simply return it. Or, if the phone feels right, go ahead and upgrade, Samsung said.

In general, Android has been losing ground to Apple in the high-end segment of the smartphone market since the iPhone 6 and iPhone 6 Plus where launched last year.

To give the Galaxy Note 5 and the Galaxy S6 edge+ some more breathing room before new iPhones arrive, the company launched the devices earlier than its predecessors. With the so-called Ultimate Test Drive promo, the company is now trying to build some more momentum.

Even if the two newcomers and the Galaxy S6 edge are great products, it's hard to imagine that the promo will have a meaningful impact on sales. Especially since Apple is expected to present new iPhones in less than three weeks.

For now, it seems the test drive will only be available in the U.S. Samsung in the U.K. and Germany didn't immediately reply to questions whether the promo would be rolled out in Europe, as well.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments