Menu
Microsoft fires back at Google with Bing contextual search on Android

Microsoft fires back at Google with Bing contextual search on Android

"Snapshots on Tap" echoes a feature coming with the next version of Android

Microsoft has pre-empted a new feature Google plans to include in the next version of Android with an update released Thursday for the Bing Search app that lets users get information about what they're looking at by pressing and holding their device's home button.

Called Bing Snapshots, the feature is incredibly similar to the Now on Tap functionality Google announced for Android Marshmallow at its I/O developer conference earlier this year. Bing will look over a user's screen when they call up a Snapshot and then provide them with relevant information along with links they can use to take action like finding hotels at a travel destination.

screen shot 2015 08 20 at 11.55.11 am Microsoft

Movie information provided by Bing Snapshots.

For example, someone watching a movie trailer can press and hold on their device's home button and pull up a Bing Snapshot that will give them easy access to reviews of the film in question, along with a link that lets them buy tickets through Fandango.

Google Now On Tap, which is slated for release with Android Marshmallow later this year, will offer similar features with a user interface that would appear to take up less screen real estate right off the bat, at least in the early incarnations Google showed off at I/O.

The new functionality highlights one of the major differences between Android and iOS: Microsoft can replace system functionality originally controlled by Google Now and use that to push its own search engine and virtual assistant. Microsoft is currently beta testing a version of its virtual assistant Cortana on Android for release later this year as well.

A Cortana app is also in the cards for iOS, but Apple almost certainly won't allow a virtual assistant to take over capabilities from Cortana, especially since Google Now remains quarantined inside the Google app on that mobile platform.

All of this comes as those three companies remained locked in a tight battle to out-innovate one another in the virtual assistant market as a means of controlling how users pull up information across their computers and mobile devices. For Microsoft and Google, there's an additional incentive behind the improvements: driving users to their respective assistants has the potential to boost use of the connected search engines.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags GoogleMicrosoft

Featured

Slideshows

Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
An Evening With Eugene Kaspersky for Kiwi partners in Auckland

An Evening With Eugene Kaspersky for Kiwi partners in Auckland

​New Zealand partners came together for An Evening With Eugene Kaspersky in Auckland, an invitation only event as part of Kaspersky Lab Partner Engage. Following an evening of insights and executive networking with the founder of Kaspersky Lab, Eugene Kaspersky, Kiwi partners got up close and personal with Eugene in an unprecedented​ panel discussion. Facilitated by Reseller News, this panel explored channel relationships, successful business strategies, and the latest ground breaking technologies to impact the security market. Photos by Maria Stefina.

An Evening With Eugene Kaspersky for Kiwi partners in Auckland
Show Comments