Menu
Apple leads in “key countries” as tablet market falls

Apple leads in “key countries” as tablet market falls

“The top five countries accounted for half the world’s tablet shipments and Apple led in all but one."

Tablet shipments continued to wane in Q2 2015, falling 11 percent year on year to 42.5 million units, according to latest research from Canalys.

After three years of explosive growth, the tablet market peaked in Q4 2013, going into decline a year later.

Tablet shipments fell in every worldwide region in Q2 2015, with no reason to believe that growth will return in the short term.

Sales in high-growth markets are dwindling as large-screen smart phones grow in popularity to become buyers’ first Internet-enabled devices of choice.

In addition, tablets will have to compete against a new wave of two-in-one devices designed to take advantage of Windows 10.

“Despite the sudden downturn in shipments, tablets are certainly here to stay,” says Tim Coulling, Senior Analyst, Canalys.

“Yes, they have matured and commoditised quickly, but there are still opportunities for vendors to profit from the category.

“Unlike consumers, businesses have been slow when it comes to mass adoption of tablets. They are willing to spend more on products that satisfy a specific need and meet key requirements, around durability for example.

“In the consumer space, demand for premium tablets in established markets has noticeably slowed but is not going to disappear.

“The top five countries accounted for half the world’s tablet shipments and Apple led in all but one, Brazil. It is well placed to continue leading the market for the time being.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleTabletCanalys

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments