Menu
Alibaba upgrades anti-counterfeiting system following complaints

Alibaba upgrades anti-counterfeiting system following complaints

Foreign brands and a Chinese regulator have criticized Alibaba for allegedly promoting fake goods

The Alibaba Group logo at company offices in Hangzhou, China.

The Alibaba Group logo at company offices in Hangzhou, China.

Amid complaints that the e-commerce company does little to fight fake goods, China's Alibaba Group is giving foreign vendors a direct line to report any counterfeit products spotted on its retail sites.

The e-commerce giant has introduced an English-language version of its counterfeit reporting system, the company said on Friday. This will better allow foreign companies to file complaints, so that Alibaba can take down the infringing goods on its Taobao and Tmall sites.

Both Taobao and Tmall are two of China's largest online retail platforms, and host products from foreign vendors including Apple, Calvin Klein and Uniqlo, among many others. However, Alibaba's e-commerce sites have often faced criticism for promoting knock-off goods made by local Chinese sellers.

The criticism has yet to abate. In January, a Chinese regulator issued a report, claiming that Alibaba's sites still offer a vast number of counterfeit goods, including fake smartphones, designer bags and alcohol. It urged Alibaba to clean up its act, and even alleged that the company may be deliberately allowing the sale of knock-off products to continue.

Foreign brands have also complained. In May, luxury fashion purveyors including Gucci and Yves Saint Laurent filed a lawsuit against Alibaba, claiming that the company's search algorithms direct customers to counterfeit products.

Then in July, the American Apparel & Footwear Association sent a letter to Alibaba's chairman, Jack Ma, demanding the company do a better job resolving the problems.

"We are asking for Alibaba to begin addressing counterfeits in a manner that is transparent, comprehensible, and fast," the letter said.

The Chinese e-commerce giant, however, insists it's made progress cracking down on counterfeits, including adding new employees to find infringing goods. Alibaba has over 300 million annual active buyers, and customers come to its sites to buy quality products, the company's vice chairman, Joe Tsai said in January.

Although Alibaba has its own internal anti-counterfeiting safeguards, the new English-language system will help it identify suspicious product listings that it's missed, the company said on Friday.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags copyrightinternetlegale-commerceintellectual propertyAlibaba Group

Featured

Slideshows

Reseller News launches alumnae breakfast for Women in ICT Awards

Reseller News launches alumnae breakfast for Women in ICT Awards

Reseller News hosted the first alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers.

Reseller News launches alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Reseller News Innovation Awards 2018: meet the top performing partners
Show Comments