Menu
Facebook gives businesses more ways to privately message users

Facebook gives businesses more ways to privately message users

Businesses can respond to users' comments on Facebook via Facebook Messenger

Facebook CEO Mark Zuckerberg delivering the keynote at Facebook's F8 conference on March 25, 2015.

Facebook CEO Mark Zuckerberg delivering the keynote at Facebook's F8 conference on March 25, 2015.

Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.

Businesses using the site now have more ways to send private messages, through Messenger, to Facebook users who interact with businesses' pages or ads. Previously, businesses could only respond to users' messages in the way they were initiated, either through a comment or a private message. Now, if a user leaves a comment on a Facebook page, the page owner can respond privately through Messenger.

The changes also include new messaging integration for ads on Facebook. Businesses can incorporate a "Send Message" button into their ads, to let Facebook users initiate a private conversation directly from the ad.

The changes, announced Wednesday, are designed to give businesses on Facebook an easier way to connect with customers, answer questions and handle customer support issues. For businesses that maintain Facebook pages but who do not advertise on the site, the changes may also provide new incentives for them to do so.

Facebook also wants to let users know which businesses are the most efficient in their responses to users' messages. Pages that respond to 90 percent of messages and have a median response time of less than five minutes will have a "very responsive" label added to their pages.

Facebook users will be able to block private messages from businesses, the company said.

Facebook views its Messenger service as more than an app simply for exchanging messages between friends. The company has also begun to expand Messenger's functions so that users can check the status of their retail transactions using the app.

Messenger also has a peer-to-peer payments feature, though currently it only allows for payments between friends.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags social mediamobileinternetFacebookadvertisingsocial networkingmobile applicationsInternet-based applications and services

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments