Menu
EXCLUSIVE: VMob discusses the Power of Partnering

EXCLUSIVE: VMob discusses the Power of Partnering

VMob CEO Scott Bradley - Microsoft’s top cloud application partner worldwide - reveals how partnering with Redmond accelerated the company’s growth.

Last month I was in Orlando, presenting in the keynote at Microsoft’s Worldwide Partner Conference.

At the event, which happens just once a year, key executives from Microsoft and a few selected partners, including Vmob, shared their vision for commercial success in today’s technology-driven world.

There were more than 15,000 attendees at WPC this year; many more people will view content from the conference online.

As anyone who was present can tell you, Microsoft is a company that places significant emphasis and huge value on its partner ecosystem. It has to, of course.

Because Microsoft’s success is built on the strength of its partners’ ability to sell, integrate and service Microsoft products.

Partners turn up at WPC every year to reconnect with Microsoft and with each other and to gain insights that will propel their businesses forward, enabling them to deliver best in class customer results.

More than once last month I found myself thinking about what makes a successful partnership, and what that means for our business.

The most successful and long-lasting partnerships tend to be those perfectly symbiotic relationships that result in equal benefit for each partner.

That kind of business relationship doesn’t happen accidentally.

Successful partners take time to understand each other’s business and specifically the business model that makes them successful.

Partnerships

Contrary to popular belief, successful partnerships aren’t always about shared goals. Business partners often have quite diverse objectives.

The thing that they all share in common, however, is that in the normal course of doing business they generate a significant amount of extra revenue for each other.

If one partner is forced to change their business model too much or if one partner benefits more than the other, then partnerships start to disintegrate.

For this reason it is really important, if you want a long lasting and successful partnership, to ensure that the DNA of your business is completely aligned with the business DNA of your prospective partner.

That’s the main reason people attend WPC, to hear first hand the vision for Microsoft’s business direction and make sure that their business DNA remains successfully aligned to that of their partners.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudmobileMicrosoftmicrosoft azureappVmob

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments