Menu
INSIGHT: Software everywhere: Managing and licensing the new application economy

INSIGHT: Software everywhere: Managing and licensing the new application economy

Research has shown that over 40 percent of mobile users resort to a competing service after just one bad customer experience.

Digital industry transformation is at the heart of Ovum’s 2015 super themes, a term encompassing the evolutionary challenges facing all enterprises.

Failure to do so is to risk eradication in the private sector, or poor citizen satisfaction and loss of funding or even autonomy in the public sector.

The key stake in this transformation is the deployment of technology solutions direct to organisations’ stakeholder and/or customer population.

The applications that constitute this touch-point are in many cases a critical and differentiating factor for enterprise success.

Research has shown that over 40 percent of mobile users resort to a competing service after just one bad customer experience, with many having no allegiance to make them likely to return.

In the airline industry, this is just one factor driving 95 percent of all operators to invest in improving their mobile app capability. However, managing application performance in the new, highly varied, and widely devolved “live environment” is complex.

The performance of enterprise software has to be understood and assured throughout the “stack” that constitutes the workings of a service.

Today’s application and performance testing/management tools reflect the complexity of a mobile service environment by being able to simulate and diagnose problems in the handset environment, the mobile network, the application architecture itself, and the cloud environment.

IT managers soon face more flavours of the same problems as enterprises seek advantage by deploying software in even more diverse environments within the Internet of things (IoT).

Business models in next-step technology environments such as IoT have sometimes yet to be conceived and are certainly not universally understood, but managing and monetising the enterprise software presence there could be a key capability.

Planning for software management across these new landscapes will also require a licensing focus, and software asset management (SAM) solutions will have to adapt to assure continued compliance and a return on the investment in transformational capabilities.

By Alan Rodger - Research Analyst, Ovum


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ovum

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments