Menu
Gap between winners and losers grows larger as smartphone shipments reach 338 million

Gap between winners and losers grows larger as smartphone shipments reach 338 million

Galaxy S6 revives Samsung’s smartphone revenues but does not boost volumes.

Mobile analyst firm Juniper Research estimates that the number of smartphone shipments reached 338 million in Q2 2015, representing a year-on-year growth of 16 percent.

Findings suggest that the global smartphone market continued to mature this quarter, and the gap between winners and losers grew larger.

While the launch of the P8 helped Huawei to nearly 50 percent y-o-y growth, Xiaomi, its nearest rival, shipped 20.5 million, representing an increase of a third compared to this time last year.

Juniper notes that the key difference between Huawei and Xiaomi is that Huawei is currently making an effort to expand beyond Asia. Xiaomi is not, leaving it vulnerable to the slowing of the Chinese market, which is also affecting ZTE.

Meanwhile, research claims that Samsung shipments have continued to decline, although the company reported a more profitable product mix this quarter.

“The launch for the S6 and S6 Edge, expected to ship between 60 and 70 million by the end of 2015, was blunted by reports of delays in components,” the report states.

“As a result, the company has not been able to ship the volumes it anticipated and will be ‘adjusting the price’ of the devices to boost sales ahead of new high-end model launches expected in Q3.”

Staying with the big boys, Juniper claims that Apple’s record-breaking streak with the iPhone continues, with 47.5 million unit sales fuelled by growth in China, with y‑o-y revenues for the region increasing 112 percent to over $13 billion.

In addition, LG posted 14.1 million shipments, representing a y-o-y decline of just under 3 percent while Microsoft continues to steadily increase shipments in the lead up to Windows 10 for phones, shipping 8.4 million devices, a 12 percent increase over last year.

Also, BlackBerry’s decline continued, with shipments just above the one million mark as the release schedule is slashed from four phones a year to one or two.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ApplesmartphonesamsungHuaweiJuniper ResearchXiaomiGalaxy S6

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments