Menu
Adobe's new Digital Publishing suite puts the focus on mobile content

Adobe's new Digital Publishing suite puts the focus on mobile content

No code is necessary to develop branded apps, the company says

The analytics feature in Adobe's new Digital Publishing Solution.

The analytics feature in Adobe's new Digital Publishing Solution.

Adobe's Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.

Adobe's new Digital Publishing Solution was designed to help marketers, designers and others within organizations repurpose existing content for use in immersive apps without having to write any code, Adobe said. Such apps can then be delivered through popular app stores.

With the software's new collections feature, for instance, content is now grouped together and delivered to smartphones and tablets on iOS, Android and Windows. Push notifications, in-app messaging, intuitive search and content discovery, and social network integration are available.

The tool also integrates with other content management systems -- Drupal and Wordpress, for example -- along with HTML design tools. It supports InDesign CC-based workflows as well.

Built-in analytics are powered by Adobe Analytics Essentials for Publications, a part of Adobe's Marketing Cloud. This includes retention analysis, acquisition tracking, funnel conversion and more.

For publishers and enterprises that want to monetize content, Adobe DPS also supports a variety of payment options for apps, such as single purchases, subscriptions and all-access models.

Finally, Adobe DPS includes a new accounts control system that offers enterprise-level control, with the ability to assign permissions to each person involved in the app creation process.

There's been a widespread shift in the business software world away from custom development and toward packaged solutions enabling business users to play a bigger role in application development, said Melissa Webster, a program vice president with IDC.

Mobile apps provide a higher level of engagement and a more intimate experience than many other marketing engagement methods do, Webster noted.

"The breakthrough here is the notion that mobile apps can be created and maintained by non-tech people," she said. "It can be put in the hands of the designer -- it doesn't have to be a coding effort."

That, in turn, "changes the game," she said, by making mobile apps less expensive to create and thereby more accessible as a marketing tool for companies of all sizes.

Meanwhile, Adobe's emphasis on "continuous publishing" means that companies can publish content more frequently, thereby increasing their odds of reaching customers at the right time, she said.

"Every company today is a publisher," Webster said. "I think we'll see more start with mobile and digital and evolve their print publications as companions or digests."

Adobe Digital Publishing Solution can now be purchased as a stand-alone package, as an add-on component for Creative Cloud enterprise, or as part of Adobe Experience Manager Apps. Per-app pricing is based on use case, but existing Adobe Digital Publishing Suite customers will get access to Adobe Digital Publishing Solution as part of their current license agreements, Adobe said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags softwareapplicationscontent managementAdobe Systems

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments