Menu
Walmart to boost its e-commerce investment in China

Walmart to boost its e-commerce investment in China

Walmart is taking full ownership of Yihaodian, a Chinese online retailer

Walmart's Yihaodian site in China.

Walmart's Yihaodian site in China.

China's e-commerce market hasn't been easy for Walmart to crack, but the U.S. shopping giant isn't giving up. The company is investing even more in its e-commerce operations there, by taking full control of a Chinese online retailer.

On Thursday, Walmart bought up the remaining shares of Yihaodian, after previously owning 51 percent in the Chinese company. Financial details were not announced, but the move will accelerate Walmart's online expansion in China, the U.S. retail giant said.

Walmart's move was made possible by the Chinese government's recent decision to open the e-commerce market to more foreign investment. Last month, a Chinese regulator removed restrictions that barred foreign investors from taking a 100 percent stake in any e-commerce operation in the country. Before that, foreign investors such as Walmart had to enter into joint ventures with local Chinese players.

Although Walmart's move could help the U.S. company tap the vast Chinese market, gaining ground against the existing competition will be tough. Other U.S. e-commerce players such as Amazon.com and eBay have all struggled to compete with Alibaba Group, the country's leading online retailer.

In China, Alibaba's Tmall.com site has a 60 percent market share, according to Beijing-based research firm Analysys International. Amazon and Walmart's Yihaodian site, however, each have about a 1 percent share.

In spite of Alibaba's dominance, Walmart's Yihaodian site has been making gradual progress. It now has 100 million registered users, up from only 4 million back in 2010. Walmart's goal is to now integrate their physical stores with Yihaodian's mobile and online services for a better shopping experience.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internete-commerceWalMartAlibaba GroupYihaodian

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments