Menu
Microsoft snaps up FieldOne to enrich Dynamics CRM

Microsoft snaps up FieldOne to enrich Dynamics CRM

The move is a 'no-brainer,' one analyst says

Microsoft acquires FieldOne to enrich Dynamics CRM.

Microsoft acquires FieldOne to enrich Dynamics CRM.

Microsoft and FieldOne have been partners for several years already, but on Thursday Microsoft took the relationship a step further and acquired the New Jersey-based provider of field-service software.

Terms of the deal weren't disclosed, but it comes just four months after the two companies signed a global strategic agreement to integrate Microsoft Dynamics CRM and FieldOne's Sky platform, which offers features such as automated routing, scheduling and dispatch, work-order management, mobile collaboration and more.

Field-service management software is used by companies that need to send workers to customers' locations to provide on-site support. Typically, it relies heavily upon cloud and mobile technologies, with an increasing use of data science and predictive analytics.

"Field-service management is a specific but critically important area of customer service, providing companies with the ability to deliver end-to-end field service," wrote Bob Stutz, corporate vice president for Microsoft Dynamics CRM, in a blog post announcing the news.

FieldOne's cloud service was built on Dynamics CRM and works across hardware platforms. With the acquisition, Microsoft aims to help companies take a more proactive approach to field service through the combination of FieldOne, Azure IoT and Cortana Analytics, Stutz said.

Last year, Oracle made a similar move by buying TOA Technologies, another player in the field-service arena.

"This is a natural form of vertical consolidation that often happens in a strengthening market," said Rob Enderle, principal analyst with Enderle Group.

Using multiple, separate field-service companies can reduce both profitability and customer satisfaction because "they form an information and revenue barrier between the tech company and the customer it serves," Enderle noted.

So, "in a market like this, a move to acquire a service organization that's already successful and focused on the vendor's products would be considered a no-brainer," Enderle said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cloud computingMicrosoftMergers and acquisitionsinternetbusiness issuessoftwareapplicationsCustomer Relationship Management

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments