Menu
Here's how Google wants you to buy stuff on mobile

Here's how Google wants you to buy stuff on mobile

Users can search for hoodies and buy an Under Armour item from the search results page

A new link in some ads in Google's mobile search results will let users buy products like this hoodie.

A new link in some ads in Google's mobile search results will let users buy products like this hoodie.

Google is rolling out a new service that lets users buy retail items directly from the search results page on mobile devices, in an effort to make mobile search more useful and give advertisers a new way to attract customers.

A new link reading "Buy on Google" will appear in the ads that show up after users search for certain retail items. Clicking on that link will take you to a retailer-branded product page hosted by Google where you can get more information about the product, like reviews, and select item quantities. A checkout button will let you enter and save payment information, and provide a shipping address, before placing the order.

Google had been rumored to be prepping the service, which it calls Purchases on Google. On Wednesday, the company talked a little more about how it will look and work, in announcements online and during a retail-focused event in New York.

Google says it's still testing the feature, with a limited number of retailers participating such as athletic-clothing maker Under Armour, handbag and luggage retailer eBags, and office-supply vendor Staples.

As Google scales the feature, it could help it to invigorate the growth of its service as consumers increasingly spend much of their time using other apps on their smartphones. Google's sales rose by 12 percent in the first quarter, though it was the slowest rate of revenue growth since 2013.

The buy button also arrives as other rival online services -- ones not typically thought of as e-commerce sites -- make changes to incorporate their own buy buttons or help users conduct retail transactions. Facebook, Twitter and Pinterest are all trying out some form of the idea, in an effort to keep users active on their sites.

In addition to Google's buy button, the company has made other changes to its service to provide more types of information about retail items and stores. The company's Google Now service will display information about stores and their inventory when users are physically nearby. Google has also made other enhancements to its ads to provide additional information like product ratings and store availability.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetGooglesearch enginesmobile applicationse-commerceInternet-based applications and services

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments