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UPDATED: Simonsen departs from Avaya

UPDATED: Simonsen departs from Avaya

Jeff Sheard steps into the managing director role

Tony Simonsen.

Tony Simonsen.

Tony Simonsen has left Avaya a little over a year since he was appointed as the vendor’s A/NZ managing director.

Jeff Sheard has stepped in to replace Simonsen. Sheard was previously Avaya’s director of enterprise and government sales.

“I am thrilled to have the opportunity to drive our business forward at this exciting time in the evolution not just of Avaya but of many of our customers across A/NZ. New technology continues to enhance and accelerate the way companies do business – with a focus on delivering the highest levels of customer delight," he said.

"Avaya helps businesses move beyond collaboration to benefit from truly impactful engagement, through its acclaimed networking, contact center and unified communications capabilities for companies of all sizes.”

Avaya president, Asia-Pacific, Mike Ansley, said, “Jeff {Sheard] has already proved his ability to combine a laser focus on our customers’ needs with significant sales success. His collaborative management approach and focus on execution will help drive further success for Avaya in Australia and New Zealand.

"As Avaya helps our customers deploy the most effective team engagement and customer engagement solutions to drive their own business success, Jeff’s knowledge and skill in leading teams to deliver tangible results makes him the ideal leader for our business moving forward.”

Before joining Avaya in November, Sheard previously worked for HP as its APAC Cloud services head of sales, and commercial and public sector sales director.

He has also worked at Cisco and after he left the networking vendor, he started up his own company, CyberCoach.

Sheard has a strong track record in helping unified communications and Cloud business units generate significant sales growth, while also building and driving high-level channel relationships with systems integrators, value-added resellers and distributors.

Read more: Mainpac hires new CTO

Simonsen joined Avaya in March last year and held more than 20 years of management experience.

He was previously the A/NZ managing director at Equinix, Pitney Bowes, and had leadership experience in the A/NZ and APAC region with EMC, Cisco and Allied Technologies.


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