Standing amidst a flurry of flashing lights and staring eyeballs, flanked by Microsoft’s finest and 15,000 listening partners, Scott Bradley delivered his most important speech as VMob CEO.
Flying the flag for New Zealand during the opening keynote address of Microsoft’s Worldwide Partner Conference this morning, in Orlando, Florida, Bradley showcased intelligent Kiwi technology to the watching world.
Ten minutes after taking the stage alongside Scott Guthrie, Executive Vice President of the Cloud and Enterprise Group, Microsoft, the Auckland entrepreneur’s introduction and demo left fellow technology journalists asking, “V-What?”, indicative of the company’s remarkable rise up the Microsoft partner ladder.
Not directed disparagingly of course, more so intrigue, intrigue at listening to a relatively unknown Kiwi company talk intelligent personalisation as a world leader.
“VMob has developed an intelligent personalisation platform that generates physical sales revenue for brands with a strong dependence on bricks and mortar locations, such as retailers, quick service restaurants, consumer packaged good companies, gas stations, hotels and convenience stores,” said Bradley, sharing his story during the Microsoft Vision Keynote.
“These brands typically make at least 90 per cent of their sales from a physical location.
“Our platform uses permission-based data to personalise the interactions that customers have with brands either in store, at home or anywhere else like on the train during their daily commute.”
As reported by Computerworld New Zealand, global giants such as McDonald’s, and more recently IKEA, already use VMob technology to directly target customers through relevant data interoperation.
“If online retailing has taught us anything,” Bradley advised, “it’s that targeted offers and relevant recommendations drive incremental sales.
“VMob’s platform brings that same approach to bricks and mortar businesses.”
Working with McDonald’s in multiple markets across the world, Bradley spoke of the VMob’s relationship in Sweden, where the company partnered with Ape Group, creators of the McDonald’s Sweden app.
Connected to the VMob platform via an SDK, Bradley explained that the content and offers in the app can be personalised to match the preferences of each user and the particular context they find themselves in when they open the app.
“With the permission of users,” he added, “we collect data from multiple connected devices including the mobile app, beacons, NFC payment gateway, Wi-Fi, RFID tags, point of sale, weather and social data to personalise the customer experience and generate incremental sales.