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EMC goes back to information infrastructure roots with Syncplicity sale

EMC goes back to information infrastructure roots with Syncplicity sale

“Enterprise file sync and share is an area that sits on the fringes of ECM."

Joe Tucci, CEO, EMC

Joe Tucci, CEO, EMC

Just over three years after it announced the acquisition of enterprise file sync and share vendor Syncplicity with much fanfare at EMC World 2012, EMC has sold the product to Skyview Capital, with rather less pomp.

Syncplicity competed for R&D budget in the vast portfolio of products within the Enterprise Content Division of EMC.

“In Skyview Capital, it now has an owner who is able to commit the budget required to further develop the product,” observes Sue Clarke, research analyst, Ovum.

According to EMC, it will be business as usual in terms of the use of Syncplicity with EMC’s ECM products. EMC will continue to sell the product as a component of its ECM portfolio, and it may also have a future in EMC’s Project Horizon, announced at EMC World 2015.

EMC will maintain a minority stake in Syncplicity, demonstrating its ongoing commitment to the product.

“Enterprise file sync and share is an area that sits on the fringes of ECM,” Clarke adds.

“It has been brought more into the mainstream by the major vendors adding file sync and share capabilities to their portfolios to provide a secure method for users to collaborate and share documents both inside and outside the firewall.

“However, it is easy to forget, in this context, that enterprise file sync and share products are also standalone products that can share content from multiple repositories.”

Looking ahead, Clarke believes the medium-term future of Syncplicity is assured.

“By selling Syncplicity, EMC has assured Syncplicity’s medium- to long-term future,” Clarke adds.

“Under the ownership of Skyview Capital, Syncplicity will receive the funding it requires to further develop the product to meet the changing needs of users.”

For Clarke, this should assure EMC customers who will also benefit from future development of the product when they deploy it within the ECM portfolio of products.

“The separation from EMC should also help boost Syncplicity’s sales as a standalone product, as there is always a temptation for sales people to attempt to sell bundles of products,” Clarke adds.

“The Syncplicity sales force, separated from EMC, will be able to seek partners and resellers to drive customer adoption and boost sales of a product that has never achieved the sales it deserves.”

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