Distribution Central will distribute Unify’s range of integrated communications solutions in Australia and New Zealand.
“Distribution Central will take Unify’s unified communications solutions to market with a full suite of reseller support services, including our pre-sales technical support, post-sales field support, renewal and asset management, training and education, and channel marketing programs,” says Nick Verykios, Managing Director, Distribution Central.
“We’re focused on growing Unify’s market in Australia and New Zealand through the recruitment of strategic partners targeting key vertical markets.
“Our Land, Expand, Extend, Protect (LEEP) model will also support Unify’s existing partners with effective upgrade, refresh and cross-sell campaigns that ensure they remain relevant to their existing customers.”
As explained by Verykios, Unify delivers IP voice, web collaboration, video conferencing and mobility solutions designed to allow businesses to align their communications with their operations and processes.
“Working closely with Distribution Central and our channel partners, Unify is helping to address the long-time business challenge of how to enable greater flexibility, new ways of working and increased collaboration,” adds Phillip Zammit, Country Manager Australia, Unify.
“This distribution partnership also further aligns Unify with its goals of transforming into a channel-centric organisation with a strong ANZ presence.
“We look forward to achieving great things in our partnership with Distribution Central.”
Distribution Central has grown from $1.6 million in FY2004 to more than $275 million in FY2014 in revenue and currently employs 120 staff across Australia and New Zealand.