Menu
Despite Apple Watch, Fitbit is still in the race

Despite Apple Watch, Fitbit is still in the race

Fitbit's fitness trackers may have outsold the Apple Watch in May, according to a research firm

The new Fitbit fitness trackers

The new Fitbit fitness trackers

Fitbit appears to be holding its own against the Apple Watch and may have even outsold the device in the US in May, according to estimates from one market researcher.

Slice Intelligence estimated this week that Fitbit sold 850,000 fitness trackers in May, while Apple sold 777,000 watches. Slice came up with the figures using data from the email receipts of 2.5 million online shoppers who agreed to share data with the company.

The Apple Watch has many of the functions in Fitbit's products, leading to speculation that sales of dedicated fitness trackers would plummet after the watch launched. So far, that doesn't seem to be the case, according to Slice, which found only 4.8 percent of Fitbit buyers also purchased an Apple Watch.

Fitbit's financial prospects have set investors' hearts aflutter since the company went public last month. On Fitbit's first day of trading, its stock opened at $30.40, 52 percent higher than the price Fitbit set for its debut. On Wednesday, its shares were trading at around US$40, buoyed by an investment firm's report that said wearables are seeing mainstream adoption.

As of this March, Fitbit had sold more than 20.8 million devices, according to a regulatory filing it submitted to the U.S. Securities and Exchange Commission.

Apple doesn't release sales figures for its smartwatch, saying the information could give rivals an advantage. Instead, Apple Watch revenue will be lumped into the "other products" category in its earnings report, which also includes Apple TV, iPods, headphones, speakers and other accessories.

Since the watch launched in April, estimates on how many Apple has sold have varied greatly. Slice estimates that through June 14, Apple ha sold 2.79 million watches in the U.S., with the bulk of those in April, a Slice official said via email.

For the first full year, analysts have estimated Apple will sell from 10 million to 45 million watches.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags consumer electronicsFitbit

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments