Menu
INSIGHT: Top 4 influencers in successful digital transformations

INSIGHT: Top 4 influencers in successful digital transformations

"Many organisations don’t fully understand what it really means, let alone how to achieve digital transformation."

Organisations are looking to leverage the trend towards digitisation and doing business online to optimise their own business performance.

By implementing discovery analytics to derive meaningful insights from digital data, companies can streamline processes, offer more relevant products and services, and engage with customers more successfully.

“Digital’ is a business buzzword that is gaining momentum but many organisations don’t fully understand what it really means, let alone how to achieve digital transformation,” says Alec Gardner, general manager A/NZ, Teradata.

“Digital electronics have existed for decades but the recent use of the term suggests it is newly-invented for online networks and platforms.

“Actually, digital transformation means finding ways to adapt to the changing usage patterns and expectations of customers looking to engage on their own terms, via the channels that suit them best.”

Capgemini Consulting refers to digital transformation as “the use of technology to radically improve performance or reach of enterprises”.

As a result, Teradata suggests companies consider these four factors when looking to achieve digital transformation:

1. Digital is ubiquitous

Broadband networks and connected smart devices now reach more than seven billion people around the globe, letting organisations communicate and interact with customers regardless of location.

“Businesses must accept that digital is ubiquitous and create omni-channel campaigns that let customers interact with the business via mobile devices, desktop devices, email, websites and SMS as well as bricks-and-mortar outlets,” Gardner adds.

2. The model must suit the business

Gardner says digital is not just about social networks, online search and video streaming.

“And for most companies, an advertiser-supported approach is not practical,” he adds.

“However, some of the innovations in interaction, communication and sharing demonstrated by businesses like Amazon can be modified and integrated within existing business models.”

3. The value chain can drive efficiencies

Also, Gardner says digital is not just about marketing and communications. “It should be part of an end-to-end integration aimed at achieving strategic capabilities including fulfilment, for example,” he adds.

“As a result, businesses looking for digital transformation must remember that competitive advantage can often be won within the value chain itself by streamlining processes and minimising costs.”

4. Costs will determine competitiveness

In an increasingly level playing field where organisations offer similar prices for similar products, Gardner says the business with the lowest costs wins.

“Companies can reduce costs as they become more experienced at offering products or services, finding ways to streamline processes and make better decisions, faster,” he adds.

Gardner says the experience curve, identified by the Boston Consulting Group, means the learning cycle is shortened due to fast turnaround times - it can be supplemented with discovery analytics for translating insights into learning, decision and action.

“Making sense of the dynamic changes presented by digital innovations requires a clear vision and the ability to make the best decision possible,” Gardner adds.

“A digital transformation is really a business transformation: an end-to-end integration of the organisation’s business processes to achieve strategic capabilities.

“Today’s need for real-time capabilities and active operational intelligence becomes the standard operating model that businesses need to adopt if they want to be successful.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags digitalTeradata

Featured

Slideshows

Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments