Menu
Yahoo spruces up mobile search with related content

Yahoo spruces up mobile search with related content

Changes to Yahoo search on the mobile web will give users related content ahead of traditional links

Marissa Mayer, Yahoo CEO, discusses a new search partnership during the company's annual shareholder meeting in Santa Clara, California, on June 24, 2015.

Marissa Mayer, Yahoo CEO, discusses a new search partnership during the company's annual shareholder meeting in Santa Clara, California, on June 24, 2015.

Yahoo is updating its search service on mobile devices, taking a leaf out of Google's book and highlighting content such as images, videos and reviews ahead of regular search results.

The changes, announced Thursday, apply to Yahoo search on the mobile web in the U.S., in browsers such as Safari and Chrome. Yahoo's mobile app and desktop site already provide some additional content within results.

A search on the mobile web for Barack Obama, for instance, displays information about him from Wikipedia, such as his height and birth date, as well as links to news, images and YouTube videos. In one search Thursday, the videos included some curious choices, including "Barack Obama is Illuminati."

Google already highlights a variety of content related to search queries, including news and related tweets, as well as links to other services like Maps. Microsoft's Bing does something similar.

Because Yahoo is playing catch-up, the changes might not attract many new users, but they could help it retain people who use Yahoo for mobile searches today.

In the last quarter of 2014, mobile accounted for half of Yahoo's search traffic in North America, up from 32 percent during the same period in 2013, according to research firm eMarketer.

The changes come as Yahoo works to incorporate its search service into more third-party applications. In December, it replaced Google as the default search engine for Firefox. And on Wednesday this week, CEO Marissa Mayer announced a deal with Oracle to promote Yahoo when people update the Java software on their PCs.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags mobile applicationsInternet-based applications and servicesYahoomobileinternetsearch engines

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments