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Why “fanatical support” needs to reflect an expanding Rackspace

Why “fanatical support” needs to reflect an expanding Rackspace

"The company needs to clarify some of its plans."

Recently, Cloud provider, Rackspace, has been quite vocal in summarising its past successes and revealing its priorities and growth plans for 2015 and beyond.

The company is building on its “managed services” vision to expand in a variety of directions and while the industry agrees with its focus and ambitions, many believe Rackspace needs to clarify its “Fanatical Support” catchphrase.

According to the tech giant, the “Fanatical Support” promise centres on:

It's the no excuses, no exceptions, can-do way of thinking that Rackers (our employees) bring to work every day. Your complete satisfaction is our sole ambition. Anything less is unacceptable.

“Fanatical Support needs to reflect the new Rackspace,” observes Laurent Lachal, research analyst, Ovum.

According to Lachal, Rackspace believes that managed services represent an increasing opportunity in the cloud computing market.

“So does Ovum, as pointed out by the 2015 Trends to Watch: Cloud Computing report,” Lachal adds.

“The new scarcity is that of expertise, and skilled people are both hard to find and keep up to date.”

For Lachal, Rackspace is also right to expand its manage services operations, and is doing so at many levels, where it helps customers implement managed private, public, and increasingly hybrid Clouds, for example.

It supports VMware and Microsoft as well as OpenStack-based private Clouds. It has also moved up the stack toward Big Data, Google Apps, Microsoft Office365, and e-commerce solutions, while expanding its portfolio of managed security and monitoring services.

Lachal says more expansion is on the cards with increasing support for multiple clouds, all backed by the company’s Fanatical Support message.

“However, the company needs to clarify some of its plans,” Lachal adds.

“For example, it needs to reveal in detail how it will make it easier for customers to manage multiple Clouds. It also needs to clarify the meaning of Fanatical Support in the context of its expanding portfolio of services.

“The Fanatical Support message needs to move beyond mantra repetitions and into more detailed descriptions, such as, for example, to explain how it meets expectations and requirements for public/private Cloud infrastructures as opposed to Cloud solutions/applications.”

Among other things, Lachal believes it requires Rackspace to expand its professional services capabilities to help customers not only operate but also design and build infrastructures and solutions.

“This is something that the company has, however, started to do, both directly and via partners,” Lachal adds.


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