Menu
How the channel can help CIOs maximise video conferencing investments

How the channel can help CIOs maximise video conferencing investments

“In the end, employees, not the technology they use, need to be at the centre of the experience."

Although video conferencing is becoming pervasive within enterprises worldwide, many CIOs find that the technology does not always reach its full potential.

Older infrastructure, complicated client software, limited integration with business applications, and ineffectual end-user training are among the issues that can prevent a company deriving maximum value from its investments in video conferencing technology.

“In the end, employees, not the technology they use, need to be at the centre of the experience,” says Brian Riggs, Principal Analyst, Ovum’s Enterprise Services.

“They need to have easy-to-use video communications tools that let them call any device, on any network, and from any location.”

With this in mind, Riggs provides insight into how the channel can help and advise CIOs to combat these issues. Specifically, CIOs need to:

  • Provide a seamless and easy user experience that is available on all devices and networks.
  • Deliver an engagement plan that solicits end-user input.
  • Establish an internal marketing program to promote the use of video conferencing.
  • Document best practices around the effective use of video conferencing.
  • Encourage top management to embrace video conferencing.

In addition, Riggs says enterprises are leveraging Cloud services to get the most out of video conferencing with minimal capital expense.

With cloud-based video conferencing, partners should be aware that CIOs can avoid many of the capital expenses traditionally associated with video conferencing, turning it instead into an operational expense.

According to Riggs, this not only lowers the barrier of entry for enterprises looking to invest in video conferencing for the first time, but can also reduce the cost of introducing improvements to an existing video implementation.

“Tapping into the many benefits of video conferencing can be a daunting proposition for CIOs,” he explains.

“But using Cloud-based services enterprises can experiment with many of the different ways video communications can be delivered to employees.”


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags ovumVideo ConferencingCloudCIO

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments