Menu
Twitter adds autoplaying videos

Twitter adds autoplaying videos

Videos will play automatically in users' feeds, without sound, until they're tapped on

Twitter has moved well beyond its foundation of 140-character messages. The site will now host videos that play automatically in users' feeds.

Advertisers' videos and those uploaded to Twitter natively, for example through its new video recording tool, will play automatically on the company's desktop site and in its iOS app, with Android functionality coming soon, the company said Tuesday.

The changes also apply to videos recorded with Twitter's Vine app, and GIFs.

Autoplaying videos, though possibly annoying, will help Twitter compete against Facebook, which started placing autoplaying videos, including those from advertisers, in users' feeds in 2013. Twitter makes the bulk of its money through advertising, and more Internet companies are looking to siphon video advertising dollars away from traditional TV.

On Twitter, the videos will start playing without sound unless they're tapped on.

Twitter users who don't want autoplaying videos can change their settings to revert to the click-to-play format. Users can also change their settings so videos only play automatically when they're connected to Wi-Fi.

Users will not see auto-playing videos if they have a low bandwidth connection on their device, Twitter said.

Twitter is using the same amount of viewing time as Facebook to define a video "view": three seconds.

Twitter began testing auto-playing videos earlier this year.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags advertisingmobile applicationsInternet-based applications and servicestwittermobilesocial mediainternetvideo

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments