Menu
Why most businesses will be “software-driven” in 36 months

Why most businesses will be “software-driven” in 36 months

"It’s no longer enough for companies to have superior products or services."

Based on key insights from the data and interviews with respondents, Berkes reveals seven rules of engagement that companies should follow as they seek competitive advantage:

1. Be ready to break things:

“When organisational change is inevitable, rules may get bent,” Berkes adds. “And change is happening - fast.

“Nearly half of respondents believe that becoming a more software-driven business has had an impact on time-to-decision, and another 37 percent say that internal operations have been deeply affected.”

2. Squeeze the value out of data:

“Respondents say they are proficient at marketing directly to consumers (59 percent say they are very or highly effective), but few (only 22 percent) have all the details - like tracking customer preferences nailed down,” Berkes adds.

3. Learn to listen:

“Using social media well is critical to interacting with customers and business partners alike,” Berkes adds.

“More than 40 per cent of respondents say it is a must-have skill in the new environment. One key thing to remember is that these tools are not just new ways to push information out—they are great ways to capture intelligence as well.”

4. Guard data fiercely - and know what you are protecting:

“Protecting customer data is a fundamental rule of engagement, and companies are investing in bigger budgets and new tools to get the job done,” Berkes adds.

“Sixty percent of respondents say they are spending more to protect customer data, and even more are doing the same to safeguard internal information.”

5. Bring innovation to collaboration:

“Old barriers do not apply in the application economy,” Berkes adds. “Nearly half of respondents say that bringing together security executives with the heads of business units is enabling new business opportunities.”

6. Give the people what they want:

“In the app economy, customers expect quick, intuitive interaction,” Berkes adds. “They will not countenance outages, data loss, or downloads that take longer than a few seconds.

“With an enormous increase in revenue driven by customer interactions with apps expected in three years, getting this right is an existential necessity.”

7. Remember that culture eats strategy for lunch:

“Organisational resistance is a given whenever change occurs,” Berkes adds.

“Nearly 40 per cent of respondents say the biggest obstacle to becoming more adept at software and application development is a culture that won’t support it.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags softwareCA Technologies

Featured

Slideshows

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments