Menu
Why most businesses will be “software-driven” in 36 months

Why most businesses will be “software-driven” in 36 months

"It’s no longer enough for companies to have superior products or services."

As companies transform into software-driven enterprises, bringing high-quality applications to market faster becomes one of the most critical differentiators.

The results of a global study - The Battle for Competitive Advantage in the App Economy - commissioned by CA Technologies reveals the need for speed in the application economy.

In the study, forty three percent of those surveyed believe that becoming a software-driven enterprise is a critical driver of competitive advantage today, rising to 78 per cent in three years.

Increased agility and faster time to market top the list of competitive strategies for companies in the application economy; and, according to respondents who have already begun adopting more advanced software strategies, this transformation is having significant impact on their time to decision: 45 per cent claim this today, and 61 per cent expect it to be the case in the next three years.

“It’s no longer enough for companies to have superior products or services,” says Otto Berkes, Chief Technology Officer, CA Technologies.

“Today, success depends upon delivering a superior customer experience. As companies undergo digital transformation, they must focus on the customer experience since it will be a key differentiator in today's application economy.”

Conducted by Oxford Economics, the study surveyed senior business and technology executives around the globe about application strategy and its impact on business outcomes.

For Berkes, the results show that companies are adapting to the application economy at a “rapid and accelerating pace”, and are rethinking competitive advantage and differentiation in the process.

According to the study, becoming a more software-driven business also has a positive impact on market share (47 per cent), the development of new products and services (42 per cent), and financial performance (36 per cent) - all trends that respondents see accelerating.

Additional key findings include that more than half of respondents (51 per cent) say they have invested in newer forms of software (mobile apps, API-enabled software, etc.) over the past three years, and nearly as many say they will increase their level of investment over the next three years.

Furthermore, 54 per cent are developing new strategies for customer interactions while 49 per cent of respondents are bringing more software development back in-house and 47 per cent have or are planning to use M&A to increase app development capabilities, indicating software’s strategic role.

Change ahead?

Despite significant transformation of companies into software-driven enterprises, Berkes believes results from this survey indicate that the biggest changes are still ahead.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags softwareCA Technologies

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments