Menu
Facebook ranking change will support a push into news

Facebook ranking change will support a push into news

Time spent on content is now a factor in how Facebook arranges people's News Feeds

Facebook's News Feed.

Facebook's News Feed.

If you pore over news articles in your Facebook News Feed, expect to see more of them going forward.

The company is making a change to its News Feed ranking, to factor in the time users spend viewing content. It's a new for Facebook's News feed algorithm, which historically has ranked and shown content to users based largely on people's actions including likes, comments and shares.

Under the change, if you spend more time viewing one type of content versus another, even if you don't "like" it or comment on it, more content similar to it should appear higher up in your News Feed.

The change is not aimed specifically at news content. But it comes as Facebook pushes deeper into news distribution, including a new program that publishes interactive news articles from select publishers inside News Feed.

The New York Times, Buzzfeed, National Geographic and others are participating in the program, which places highly visual articles with interactive maps and videos in people's News Feeds, starting in Facebook's iPhone app.

The content is designed to suck people in. If it does, the algorithm change should help Facebook increase the prominence of those articles in News Feed for people who spend more time viewing them, and help Facebook expand the program.

News distribution is a growing area of interest for Facebook. As the world's largest social network, Facebook wants to broaden its usefulness by giving its users news in addition to connecting them.

In 2013, Facebook changed its News Feed ranking to prioritize "high quality" articles about current events and shared interests, at the expense of other content like Internet memes.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags analyticsInternet-based applications and servicessocial networkingsocial mediainternetFacebook

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments