Menu
Sumo Logic increases A/NZ focus

Sumo Logic increases A/NZ focus

Wants to build more channel relationships in the region

Cloud-based machine data analytics service, Sumo Logic, is building up its partner relationships to help expand into Australia and Asia Pacific markets.

Sumo Logic made its move into the APAC region in July last year and has since accrued more than 40 customers in the A/NZ region including Australia Post, Webjet and Spark Ventures.

Sumo Logic Asia Pacific managing director, Stephen Cottrell, said it was actively looking for channel partners.

“We’re looking for the right number of partners that want to be successful and grow in the region,” Cottrell said. “We provide a competitive advantage in the market. If there’s a partner that’s looking for a niche, a new revenue stream to help drive business, then we would be a good potential for them.”

It has six people on the ground in Australia and relationships with partners such as OCG Systems.

Sumo Logic recently launched a partner portal and provides co-funding for training requirements and events.

In A/NZ, about 20 per cent of Sumo Logic’s business is indirect.

Cottrell said it would be expanding in the future into Singapore, Hong Kong and Japan.

“We really work with our partners so that the best outcomes for our customers are achieved. By taking that approach, we’ve seen our customer growth and partner interest increase,” he said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags expansionsumo logic

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments