Menu
Sumo Logic increases A/NZ focus

Sumo Logic increases A/NZ focus

Wants to build more channel relationships in the region

Cloud-based machine data analytics service, Sumo Logic, is building up its partner relationships to help expand into Australia and Asia Pacific markets.

Sumo Logic made its move into the APAC region in July last year and has since accrued more than 40 customers in the A/NZ region including Australia Post, Webjet and Spark Ventures.

Sumo Logic Asia Pacific managing director, Stephen Cottrell, said it was actively looking for channel partners.

“We’re looking for the right number of partners that want to be successful and grow in the region,” Cottrell said. “We provide a competitive advantage in the market. If there’s a partner that’s looking for a niche, a new revenue stream to help drive business, then we would be a good potential for them.”

It has six people on the ground in Australia and relationships with partners such as OCG Systems.

Sumo Logic recently launched a partner portal and provides co-funding for training requirements and events.

In A/NZ, about 20 per cent of Sumo Logic’s business is indirect.

Cottrell said it would be expanding in the future into Singapore, Hong Kong and Japan.

“We really work with our partners so that the best outcomes for our customers are achieved. By taking that approach, we’ve seen our customer growth and partner interest increase,” he said.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags sumo logicexpansion

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments