“Such data analysis can result in key insights and trends not yet apparent to your competitors,” Talbot adds.
“Organisations use the cloud to dig through their big data, learning customer preferences and delivering more relevant offers.”
Talbot says businesses leverage the cloud to interact with massive customer bases, and analyse data that would’ve previously been too costly or even impossible.
“Big data analysis is really driving the next wave of cloud adoption,” he adds. “Clients see opportunities earlier, react and scale accordingly.”
Similar to collaboration, information once held on branch servers and employees’ hard-drives, can now be shared across the organisation.
“This can draw out insights, leading to better decisions,” Talbot explains.
Furthermore, the cloud makes these insights available when and where it’s needed. It enables businesses to get relevant information at key decision points - guiding processes and decision makers with automated analysis in real time.
3 - Increasing agility
Also, Talbot says the scalability of cloud-based resources is already well known.
“Your organisation can seamlessly handle unexpected demand spikes (or troughs) at will - since these resources are virtual,” Talbot adds. “This is especially true for software developers.
“Animoto, an Amazon-owned start-up expanded from 50 to 3500 virtual servers within three days. The cloud reduces developers’ time to market. You can prototype new applications faster, gaining feedback and fail-faster, all at lower overall costs.”
If an organisation’s core competency does not lie in IT infrastructure, Talbot asks, why invest in these skill sets?
“Consider developing your organisation’s core competencies instead,” he advises, “whether it’s in Research and Development, marketing, logistics or manufacturing.”