Menu
Microsoft isn't giving up on basic phones, upgrades the Nokia 105

Microsoft isn't giving up on basic phones, upgrades the Nokia 105

Microsoft made the move even though people all over the world are increasingly choosing smartphones

Microsoft's Nokia 105 has more storage for contacts and better audio quality

Microsoft's Nokia 105 has more storage for contacts and better audio quality

Microsoft has launched an upgraded version of the Nokia 105 phone, but a growing interest in smartphones will make it difficult for the company to repeat the success of the original version.

The US$20 Nokia 105 is aimed at first-time mobile phone buyers and people looking for a long-lasting backup device for their smartphone, according to Microsoft, which decided to keep the Nokia brand for its most basic phones.

The new model has a bigger phonebook, better voice quality and longer talk time. Users can choose between models that have one or two SIM slots. It still has a 1.45-inch screen and an FM radio.

The original model was introduced in 2013, and has sold more than 80 million units to date. Repeating that will be hard for Microsoft, since consumers all over the world are increasingly choosing smartphones. Microsoft's overall phone sales dropped by about 30 percent during the first quarter year-on-year, even though Windows smartphone sales increased slightly, according to Gartner. At the same time smartphones represented 73 percent of total phone sales, up from about 63 percent.

So there is still a market for phones that aren't smart, but it's a shrinking one, thanks mainly to a growing number of increasingly competent and affordable Android smartphones.

For people that want a basic phone from Microsoft, the $30 Nokia 215 feature phone is a better alternative. It's the company's most affordable "Internet-ready entry-level phone" with Facebook and Twitter integration. The phone also has Bing Search and an Opera Mini Browser, all of which the 105 lacks. Microsoft's cheapest Windows smartphone, the Lumia 430, costs about $70.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags consumer electronicsMicrosoftsmartphones

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments