Menu
Google-backed Magic Leap opens up to third-party developers

Google-backed Magic Leap opens up to third-party developers

The company's SDK works with the Unreal and Unity game engines

Magic Leap's home page, pictured June 2, 2015.

Magic Leap's home page, pictured June 2, 2015.

Magic Leap, the mysterious startup backed by Google that is developing a headset for augmented reality, wants outside help to create content for its device.

On Tuesday, the company said it would be opening its platform to third-party developers with an SDK (software development kit) that would let developers create content for Magic Leap's system.

Magic Leap has developed what it calls a photonics light field chip, which would project 3D images directly on people's eyes and superimpose those images over what users see in the real world. It's designed to be superior to stereoscopic vision, which uses two different images to trick the eye into thinking something is 3D. Magic Leap thinks this "augmented" content could take any number of forms, for applications in gaming but also in storytelling and communications.

During a panel talk at the EmTech Digital conference in San Francisco, Magic Leap executives said they would be training developers to use their SDK and that developers could sign up on the Magic Leap website to get more information.

The SDK works with the Unreal and Unity game engines, they said.

Rony Abovitz, founder and CEO of Magic Leap, described the SDK as a "wide open platform" for app developers as well as artists, filmmakers and writers.

Magic Leap gave few other details beyond its stated intent to have the SDK serve as a platform for a broad array of applications.

Industry watchers have been abuzz over Magic Leap since Google led a US$542 million funding round last year. To date, Magic Leap has raised $592 million total, said Abovitz, who noted that the company is now "out of the R&D phase" and into real product development.

Magic Leap recently opened a new manufacturing facility, he said, and now has hundreds of employees, with several offices in addition to its Dania Beach, Florida, headquarters.

"We're not a garage startup anymore," Abovitz said.

Still, he gave no timing on when Magic Leap's technology might find its way into a commercial product.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetGoogleconsumer electronicsInternet-based applications and servicesInternet of ThingsMagic Leap

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments