Menu
How you might get food delivered through Pinterest

How you might get food delivered through Pinterest

Pinterest's platform could let third-party apps integrate delivery services into its site

A Pinterest slide at a conference held in San Francisco on June 1, 2015, showed, hypothetically, how Amazon might incorporate its Wish List function into Pinterest.

A Pinterest slide at a conference held in San Francisco on June 1, 2015, showed, hypothetically, how Amazon might incorporate its Wish List function into Pinterest.

When you search for a recipe on Pinterest, the results soon might include a way to have the ingredients delivered to your door within 45 minutes.

That's not a function built into Pinterest yet, but it could arrive in the future as the company grows its new platform for third-party developers. That platform, announced last month, is designed to let outside developers incorporate their own apps and services into Pinterest's site to expand how the site can be used.

Content on Pinterest is organized into visual bookmarks, or "pins." Outside partners, such as advertisers, already work with Pinterest to incorporate content like images and product information into their pins. The new developer platform would allow select third parties to integrate services and do it on their own, without Pinterest's help.

Many people already use Pinterest to find recipes. In the aforementioned example, the app for FreshDirect, a food delivery service, would be included in the pin for the recipe so that the ingredients listed can be delivered to the user, said Tim Kendall, head of partner products at Pinterest.

"We want this to be all over Pinterest," he said Monday during a talk at EmTech Digital, a conference in San Francisco held by the publication MIT Technology Review.

Kendall stressed that the integration was just a hypothetical example of how the developer platform might be used.

Another hypothetical example he gave involved Amazon as the developer partner: Say a Pinterest user searches for a lamp on the site. The pin result for the lamp might include a way to add the lamp to the user's Amazon Wish List, Kendall said.

Pinterest's developer platform is not designed as an advertising measurement tool. But an integration like the Amazon example might help an advertiser on Pinterest, in this case Amazon, more clearly assess whether their ads on Pinterest led to sales.

Pinterest has gradually scaled out its advertising over the past year. The site calls content from paying advertisers "promoted pins."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetsearch enginese-commerceInternet-based applications and servicesPinterest

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments