Menu
Living in the age of data obsession

Living in the age of data obsession

Information is a fundamental currency of business created from the raw material of data.

Information is a fundamental currency of business created from the raw material of data.

“Although in recent years that resource has become abundant almost beyond belief, our ability to benefit from this insight has lagged behind,” claims Tim Jennings, research analyst, Ovum.

Jennings believes that organisations must therefore scale up their information factory, accelerate their business processes, and become obsessive about applying data to all aspects of their decision-making, or risk becoming uncompetitive and irrelevant in the modern data-driven era.

“Data intensity is growing rapidly across all sectors, not only in those industries such as financial services that are information-centric by nature, but also in asset-based industries such as energy and manufacturing, and in government and public services,” Jennings adds.

“At the centre of this shift is the customer or citizen, who has become a focal point and organising principle for many organisations, working backwards from the end goal of an excellent customer experience to define the supporting activities that this requires.”

For best-in-class businesses, Jennings believes the obsession with data entails its application to every aspect of their operations, from the optimisation of business processes, through to decision support for more complex strategic problems.

It involves interrogating as wide a range of sources as possible, both internal and external, structured and unstructured, and delivering the resulting insight at a speed that can match or even accelerate those operational and decision-making processes.

Increasingly this requires real-time or near real-time data analysis and presentation, which has significant implications for the data to insight process.

“There is a big caveat here though,” Jennings adds, “however powerful the technology deployed, if the organisation does not also upgrade its foundational data management processes and its information management strategy to match, then the outcome will at best be indiscriminate and at worst chaotic.

“From a strategy perspective, organisations must define their information needs and capabilities in support of business objectives, while data management processes must be sufficiently robust so that insight can be generated from data in a systematic and repeatable fashion.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags big dataanalyticsovum

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments