Menu
Can Windows 10 save declining PC market?

Can Windows 10 save declining PC market?

“Microsoft and PC vendors still need to convince users of the advantages of the new OS and new PCs, which will take some time."

Worldwide PC shipments are expected to fall by 6.2 per cent in 2015, representing the fourth consecutive year of declining volume as the PC market continues to struggle with competition from tablets and smartphones and generally low demand.

According to IDC, the market almost saw stable shipments in mid-2014 as the end of support for Windows XP boosted demand for replacements, but that cycle has passed and been replaced by a reduction in inventory on the supply side as the market awaits the arrival of Windows 10 this summer.

Going forward, IDC believes that Windows 10 “should be a significant contributor” to the PC market - providing an upgrade path from Windows 7 for commercial users and a range of features boosting convenience and integrating the user experience across platforms.

Nevertheless, changes like the free upgrade option for consumers and platform integration aren't expected to drive a surge in new PC shipments.

Consequently, the commercial segment is expected to evaluate the OS before deploying it and most new commercial PCs will be replacement systems.

The consumer transition to Windows 10 should happen quickly, but the free upgrade reduces the need for a new PC and IDC expects many consumers will continue to prioritise spending on phones, tablets, and wearable devices like the Apple Watch during the holiday season.

“Microsoft and PC vendors still need to convince users of the advantages of the new OS and new PCs, which will take some time,” says Loren Loverde, Vice President, Worldwide PC Trackers.

“In addition to educating clients, they'll face tough competition from other devices, and weak spending in many regions.

“As a result, we see PC shipments stabilising in 2016, followed by limited growth for the next few years.”

Loverde believes the impact of competing products, as well as the strong US dollar and weak commodity prices have also constrained spending - particularly abroad.

This has especially affected the consumer segment, while commercial demand remains stronger in both mature and emerging regions.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftIDCPCApple watchWindows 10

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments