Menu
Lenovo aims at toppling rivals in the server market

Lenovo aims at toppling rivals in the server market

Lenovo's IBM x86 server business purchase has given the Chinese vendor a foothold in the market

The Lenovo logo.

The Lenovo logo.

Following its IBM x86 server business acquisition, Lenovo plans on attacking the enterprise hardware arena with low-cost products to undercut the competition.

"We can give a better cost solution to enterprise companies," said Lenovo Executive Vice President Gerry Smith in a press briefing in Beijing.

The Chinese vendor is preparing to offer a wide range of products, targeting markets including supercomputing and hyperscale servers for data centers. "We're going to play in every segment," Smith said.

Lenovo last year bought IBM's x86 server business as a way to drive company growth. The deal helped make the Chinese vendor the world's fourth largest server vendor in this year's first quarter, with a 7.5 percent share, according to research firm IDC. A year ago, Lenovo had only a 1.1 percent share.

Competition in the server market, however, remains fierce. Not only does Lenovo have to contend with HP and Dell -- entrenched rivals that lead the market -- but also emerging Taiwanese manufacturers that are selling to hyperscale datacentre customers.

Meanwhile, the company also has a lot of work to do to establish itself. It's developing a brand for its enterprise systems while integrating employees acquired in the IBM server business purchase

But Lenovo, which ranks as the world's largest PC maker, does not seem intimidated by the other server players. Smith said he is confident Lenovo can replicate the success it's had in PCs. He pointed to how Lenovo has a highly efficient supply chain, including its own factories, that will help save on costs and bring products to market quickly.

"We can also put a lot of pressure on the number one, and number two players, and the players in the hyperscale space," he said.

The company also sees a future in ARM servers, which can offer a power-efficient alternative to Intel-based x86 servers. In February, Lenovo announced a prototype ARM system.

Hyperscale server customers are demanding low-power servers, Smith said. "We are absolutely exploring opportunities with ARM," he added.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsbusiness issuesserversLenovohardware systems

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments