Menu
INSIGHT: Is Google Glass ready for a second bite at the Apple?

INSIGHT: Is Google Glass ready for a second bite at the Apple?

In case you didn’t know, Google Glass is poised to make a comeback.

In case you didn’t know, Google Glass is poised to make a comeback.

Massimo Vian, the CEO of Italian eyewear maker Luxottica, has announced that his company is working with Google on a new version of the wearable computing device.

Although Vian did not say when the new Glass would come out, his statement confirms that the two companies are still working together, as originally announced in March 2014.

The first version of Google Glass, dubbed Explorer, was withdrawn in January after disappointing sales and controversy over the device’s looks, cost, and perceived elitism by certain users.

It was moved out of the Google X research lab and placed under the supervision of Tony Fadell, of Nest Labs, with Google noting that it was continuing its Glass at Work program to find industrial and enterprise uses for the device.

In January, Google said the next version would be cheaper, with improved battery life, sound quality, and display.

“The deal with Luxottica, which owns premium eyeglass brands Oakley and Ray-Ban, will help Glass address one of those criticisms, by providing a device that consumers outside of the tech industry would be more likely to want to wear,” says Francesco Radicati, research analyst, Ovum.

“Also, positioning a tech device as a premium or luxury item, with high-grade materials and design, appears to have worked for the Apple Watch, which is estimated to have sold as many as one million units in its first preorder weekend.”

Radicati believes other smartwatch manufacturers are expected to do the same with their products, and it might be the key Google needs to generate some buzz among users.

Other examples of partnerships between tech firms and luxury or premium brands are Misfit’s integration of its fitness trackers with Swarovsky jewellry, and Qualcomm’s partnership with car manufacturer Mini to create augmented-reality driving goggles.

“However, industrial and enterprise applications are likely to remain the main use cases for the device for the near future,” Radicati adds.

“The ability for users to show others what they’re seeing or to model 3D objects will aid in training and maintenance functions, and Google has partnered with hospitals to provide surgeons with detailed patient information while in operating theatres.

“Improved aesthetics will be a key component of bringing Glass back to consumers, but it’s just as important to show users what they can use it for.

“And, as the above examples show, having the support of major fashion brands will also be an important factor.”


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags GoogleAppleovumGoogle Glasswearable

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments