Menu
Education drives Chromebook sales as NZ sees demand

Education drives Chromebook sales as NZ sees demand

"Since the first model launched in mid-2011, Google's Chromebook has seen success mainly in the education segment across all regions."

Worldwide Chromebook sales to end users is on pace to reach 7.3 million units in 2015, a 27 percent increase from 2014, including demand from New Zealand, Australia and Japan at a regional level.

According to Gartner, the education is the primary market for Chromebooks and represented 72 percent of the global Chromebook market in 2014.

“Since the first model launched in mid-2011, Google's Chromebook has seen success mainly in the education segment across all regions,” says Isabelle Durand, principal analyst, Gartner.

“In 2014, the education sector purchased 72 percent of Chromebooks in EMEA, 69 percent in Asia/Pacific, and 60 percent in the U.S. (see Table 1).”

In the business segment, purchases of Chromebooks remain low despite interest from small and midsize businesses (SMBs) and vertical industries.

Durand says Google is increasingly targeting the business segment with its Chromebook for Work suite of office applications and has continuously improved access and functions by making more applications and services available offline.

“Chromebook is a device that can be considered by SMBs or new startup companies that do not have the resources to invest too much in IT infrastructure,” Durand adds.

“Chromebooks will become a valid device choice for employees as enterprises seek to provide simple, secure, low-cost and easy-to-manage access to new web applications and legacy systems, unless a specific application forces a Windows decision.”

Durand believes Google is gaining credibility and seeing success with Chromebooks in the consumer retail space, but has to improve brand awareness, especially outside the U.S. market, where consumers who may be familiar with apps such as Google Docs do not know what a Chromebook is and what value it may bring.

“The majority of Chromebook users are tech-savvy individuals who purchase one as a companion device to their primary notebook or desktop PC,” she adds.

“Others are buying a Chromebook for the household to use as a second low-cost PC alternative.

“The major factors that affect the adoption of Chromebooks by consumers remain the connectivity issue in emerging markets, but also the ability for users to understand and get used to cloud-based applications, and keep content in the cloud and ecosystem.”

From a regional perspective, in Asia/Pacific the Chromebook market represented less than 3 percent in 2014, with demand coming from Australia, New Zealand and Japan.

After Samsung's decision to exit the European Chromebook market and focus on tablets, Acer took the lead to become the No. 1 worldwide Chromebook vendor in 2014, selling more than 2 million units in 2014.

As a result Samsung held the No. 2 position with 1.7 million units sold in 2014 and HP, a late entrant to the market, was ranked No. 3, with 1 million units, thanks to its strong connection with education partners.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GartnerGoogleeducationPCchromebook

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments