Menu
Facebook could cash in from Messenger games

Facebook could cash in from Messenger games

Facebook is reportedly working with game developers to offer their apps in Messenger

Facebook's Messenger app across devices, as pictured on July 28, 2014.

Facebook's Messenger app across devices, as pictured on July 28, 2014.

Facebook is said to be eyeing games for its mobile Messenger product, a move that might jump-start the revenue the company generates from non-advertising sources.

Facebook is in talks with gaming developers to incorporate or tie their apps in some way into Messenger, The Information news site reported on Monday. The talks are at an early stage and they could break down. But incorporating games into Messenger, which is popular among a growing number of mobile users, could boost the company's gaming business, which depends heavily on the declining number of desktop computer users.

Most of the company's non-advertising revenue comes from games, where people can use Facebook's Payments infrastructure to purchase virtual and digital goods. Facebook charges developers a fee for those sales.

In the first quarter of 2015, revenue from Facebook's "Payments and other fees" segment dropped by 5 percent year on year. Much of that revenue is generated from games played on desktop computers, whose usage Facebook expects to drop, resulting in a fall of its Payments business, the company has said in recent filings with the Securities and Exchange Commission.

Facebook Messenger is now a platform for other developers' apps, whose functionalities can be incorporated into chats. As of now, most of these partner apps are geared towards photos, whether to create GIFs or to apply digital effects. Messenger has its own app store.

Adding games, and ones that offer digital goods, could draw more users to Messenger and grow Facebook's fees revenue.

Although the Messenger platform is now best suited for content-creation apps, going forward "we'll think about what else might make sense," a Facebook spokeswoman said Friday.

Messenger now has more than 600 million users who log in at least once a month, according to Facebook. That's almost half of Facebook's total user base. Last year, the company began forcing users to download Messenger for mobile chat. Previously, it was possible for Facebook users to chat from within the site's mobile apps.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesgamessocial networkingmobilesocial mediainternetFacebook

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments