Menu
Storage market declines despite “untapped growth” opportunities

Storage market declines despite “untapped growth” opportunities

“Broadly speaking, the size of this market has changed little over the past two and a half years."

Worldwide personal and entry-level storage (PELS) shipments declined by 6.4 per cent year over year and 13.6 percent sequentially, finishing the first quarter of 2015 (1Q15) with 17.6 million units.

According to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker, shipment values declined along with unit shipments, down 11.6 per cent from a year ago to $US1.5 billion.

“Broadly speaking, the size of this market has changed little over the past two and a half years,” adds Jingwen Li, Research Analyst, Storage Systems, IDC.

“This is partly due to competition from public cloud offerings and partly due to a fundamental shift of media consumption preferences.

“It's important to note, however, that there are still untapped growth opportunities within this market. Personal and entry level NAS, for example, would benefit greatly from an increased level of marketing programs focused on building awareness.”

According to IDC, dual interface products grew at a significant rate of 56.7 per cent year over year, albeit off a small base.

USB/Thunderbolt and USB/WiFi offerings contributed most of the growth of this category and continued to benefit from a shift away from eSATA, FireWire, and Thunderbolt-only offerings.

For the first quarter of 2015, HDD vendors continued to increase their share in total PELS units shipped, gaining 0.8 percentage point year over year to grow to 78.8 per cent market share.

Mainstream non-HDD vendors dominated the entry-level storage segment, but lost market share to HDD vendors. In 1Q15, HDD vendors gained 13.2 percentage points from a year ago to represent 23.2 per cent of the entry-level storage market.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags IDCstorageCloud

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments