Menu
Google looks set to join the 'buy' button trend

Google looks set to join the 'buy' button trend

The company will let consumers click to buy right from search results, the Wall Street Journal says

THE BIG ONE Google offers excellent tools on iOS—including voice and photo search—to help you find what you’re looking for.

THE BIG ONE Google offers excellent tools on iOS—including voice and photo search—to help you find what you’re looking for.

Google will include a "buy" button in its search results on mobile devices in the coming weeks, said a report on Friday in the Wall Street Journal, a move that could give online shoppers an easier way to buy products on small screens.

The change might also give consumers an alternative to mobile apps from companies like Amazon and eBay, though it might jeopardize retailers' ability to directly market to their customers.

The buy button will appear on Google's search results pages when people search for certain products on mobile devices, said the report, which cited unnamed sources. If users click on the buttons, they'll be taken to another Google page where they can choose among sizes and colors, select shipping options and complete the purchase, the report said.

Google reportedly will let shoppers enter their payment information just once, store it, and automatically load it for future purchases on Google's shopping pages.

The products will still be provided and sold by the retailer and not by Google. Macy's is in talks with Google to take part in the launch of the button, according to the Wall Street Journal report.

Representatives of Google and Macy's did not immediately respond to requests for comment.

The buttons will accompany only sponsored search results, not regular results driven by Google's basic search algorithm, the report said. At first they will only appear with a small percentage of Google's search traffic.

Over time, the buttons could help Google expand its search service beyond information and links to also encompass an online storefront. But the program could weaken retailers' connections with customers.

To help preserve part of that connection, Google will allow consumers to opt in to the same marketing programs they would be exposed to had they bought the item on retailers' own sites, the Wall Street Journal report said.

A Google "buy" button is would come as other sites like Facebook and Twitter try out new ways to let users make purchases without leaving their sites.

Exactly when Google will launch its "buy" button isn't clear. If it does indeed arrive in the coming weeks, that would be around the time of the company's annual I/O conference for outside developers.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetGooglesearch enginese-commerceInternet-based applications and services

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments