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Why Apple’s bottom line could do with Apple Watch sales boost

Why Apple’s bottom line could do with Apple Watch sales boost

Much-anticipated Apple Watch has the lowest hardware costs compared to retail price of any Apple phone on the market.

“Force Touch was recently incorporated into the latest MacBook and is expected to be found in the next iPhone generation.”

Apple “Unibody” Tradition Continued

Keller says the fabrication of the enclosure continues the Apple "Unibody" tradition of precision machining from a single block of aluminum.

Apple is now extending this design philosophy into a highly miniaturised realm, mating the legacy of precision watchmaking with Apple’s specialised manufacturing practices.

As with their previous products, Apple has taken fabrication techniques – once typically restricted to low-volume manufacturing and prototyping – and scaled them into a high-volume production environment.

“The encapsulation of the entire printed circuit board assembly into a single monolithic module is especially noteworthy,” Keller adds.

“Whereas many products might have some form of semi-flexible encapsulant applied to the board for protection, shock and vibration purposes, Apple has effectively created one large IC out of the entire assembly.

“This encapsulation is done by encasing the board in the same plastic/epoxy material used for conventional ICs. Indeed, many of the devices found inside the assembly are already encapsulated, effectively creating an IC-within-an-IC affair.”

To provide electromagnetic shielding, Keller says the encapsulated PCB assembly is further treated with a metalised coating deposited over the surface.

“This shielding process is used in place of conventional stamped sheet metal shielding, saving a significant amount of space, as well as cutting down slightly on weight,” he adds.

Potential Boost for Wireless Charging

The Apple Watch is equipped with inductive charging technology and is being shipped with a wireless charger, based on Apple’s own proprietary MagSafe charging technology.

“It has been speculated that the Apple Watch could be compatible with the Wireless Power Consortium’s (WPC) Qi wireless charging specification,” adds Vicky Yussuff, analyst-power supplies and wireless power, IHS.

Recent media reports appear to show the Apple Watch MagSafe charger being used to charge the Moto 360 smart watch which according to Yussuff, “would suggest that Apple’s charger is Qi-compatible.”

“Apple has not been announced as a member of the WPC or even a supporter of the consortium, so it is unlikely that they have produced a 'certified' Qi product,” she adds.

“However, the Qi specification is an open standard meaning it is still possible for Apple to build products which are compatible to the specification. This could be the case with the Apple Watch MagSafe charger.”

Although it cannot be verified if both the Moto 360 smartwatch and Magsafe wireless charger used in the video were both un-modified ‘off the shelf’ products, Yussuff believes this could potentially be another boost for the wireless charging industry looking to increase interoperability.

In conclusion, Yussuff says the Apple Watch battery appears to be somewhat simpler to replace than the batteries in many other Apple products.

“As long as the display can be carefully removed, the battery is attached with a simple snap-on connector,” she adds.


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